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Three Tribe Global Agencies win collaborative two-year contract for the destination of Los Cabos, Mexico
Posted on Apr 16, 2014

The project will combine the efforts of Mexican agency, Gaudelli MCW; Minneapolis agency, Bolin Marketing; and New York agency, Carolyn Izzo Integrated Communications (CIIC). Their joint goal is to drive travel demand to the destination via a global branding campaign, as well as domestic and international public relations and advertising efforts from now through January 2016.
CIIC will be responsible for developing a public relations campaign in the United States; whereas Gaudelli MCW will handle the public relations and advertising campaign in Mexico as well as launch a global creative campaign for the destination. Bolin Marketing, will be working with Gaudelli to manage the media campaign in the United States.
'This collaboration Is a testament that the Tribe Global network Is a great source Of New business opportunities For its members,' said Tribe Global Managing Director Ian Wright.  'Our membership continues To grow With Like-minded agencies that help, support And work With one another In Global campaigns In a very dynamic And creative effort.'
The three agencies met with tourism officials and agencies from Canada and Mexico in Los Cabos during the week of February 17 to 'kick-off' the two-year project with a series of meetings.

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